Jamie Foxx in Django Unchained - a "cool" film, says Hollywood Picture: supplied Source: Supplied
- New movie rating system launched
- System comes after Newtown shootings
- Family films more popular than violent films
HOLLYWOOD makes violent films because they're "cool", not because they make more money at the box office, a tinseltown industry spokesman has revealed.
"It's cool to be Quentin Tarantino and it's fun to make movies that have all those diverse elements," said National Association of Theatre Owners president, John Fithian, of the controversial producer's recent violent film, Django Unchained.
Mr Fithian was launching a new movie ratings system intended to better inform parents of film content.
The new "Check the Box" campaign follows a commitment by the industry on screen violence following the shootings in Newtown, Connecticut last December. The campaign will highlight descriptions of why a movie received a certain rating. Also, there will be a tag attached to trailers explaining that the trailer is approved to play with the feature they came to see.
Fellow industry executive, Motion Picture Association of America CEO, Christopher Dodd, defended Hollywood, saying "our job isn't to be movie critics . . . less than 50 per cent of our product is R-rated".
However, family-friendly films attracted bigger audiences than violent films.
Mr Fithian said there was a "disconnect" between movie studios and cinema owners about what kind of films were the most successful, and called on filmmakers to make less violent films.
The new system will include detailed descriptions of why a movie received a certain rating.
Không có nhận xét nào:
Đăng nhận xét