Alyce Cowell, the Westfield Insider, takes a selfie of herself. Photo: Supplied Source: Supplied
AUSTRALIAN social media users have been painted as vain by airbrushing images of themselves online, while the trend of posting 'selfies' grows.
New research shows up to 40 per cent regularly airbrush photos of themselves to look attractive online.
Others deliberately post appalling pictures of their mates to embarrass them or make them look bad, according to the survey of 1000 social media users.
Camera retailer Snappit, the company behind the research, said four out of ten people aged 20 to 24 admit using Photoshop or other software to doctor pictures of themselves before posting them to Facebook.
Part of the reason so many people spruce up their pictures is because the "pressure to look attractive is unprecedented", Snappit said.
Among other age groups the rate of airbrushing dropped to 30 per cent.
Thirty per cent of social media users also admit posting unflattering pictures of their pals, with a large number doing so to deliberately make them look bad - or in some cases out of revenge.
"Revenge was a factor with 15 per cent of respondents seeking retribution for similar deeds, and 21 per cent do it just for laughs," Snappit added.
It comes as another poll by Westfield, revealed 62 per cent of Australian women admit taking pictures of themselves, with the majority posting them to social media sites like Facebook or Instagram.
Westfield Insider Alyce Cowell taking a selfie of herself. Photo: Alyce Cowell Source: Supplied
Westfield said the main motivation for 'selfies' (self-taken pictures) was to enable women to see how they look in a new outfit, or to show the outfit to family and friends.
"In the noughties fashion bloggers started to influence what we wore by capturing everyday street-style and today we have taken styling into our own hands by showcasing our own individual style with selfies," Westfield blogger Alyce Cowell said.
Sh also said that social media is a way of getting a second opinion, which can actually add to a woman's overall confidence.
"Women want to feel more confident with their style choices, and social media is a way of getting that all important second opinion. In fact, just shy of half of women reported that when other people "like" their selfies on Facebook their feelings get a positive lift," Ms Cowell said.
Off the back of this research, Westfield are running a Facebook competition, judged by Westfield stylists, called 'Style Selfies', where women can take photos of themselves in their favourite looks from Westfield retailers and upload their style selfies on to their local Westfield centre's Facebook page.
Weekly winners will win a $100 gift card and will go into the running for a trip for two to Paris including business class flights, five nights accommodation and $5000 spending money.
For details go to the national Westfield Facebook page.
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