A sign for the Google digital music store is seen during an unveiling event in Los Angeles. Source: AP
GOOGLE will take on established music-streaming services after launching its own unlimited song subscription service in the US ahead of a global roll out.
Google announced its Music All Access service at its annual developer conference, Google I/O, in San Francisco this morning, confirming rumours that had swirled around the internet giant.
The streaming service will be offered for a monthly fee of $US9.99 ($10.05), starting with a free 30-day trial.
Google Android engineering director Chris Yerga said the All Access offering was "the next generation of our music service" and would provide personalised recommendations to users based on their past choices.
Users would also be able to create playlists, or virtual radio stations, based on a song choice and could remove any unwanted songs suggested with touch gestures.
"This is radio without rules,'' he said. "It's as lean-back as you want or as interactive as you want."
Google's music-streaming service arrives just as many music-streaming services celebrate their first birthday in Australia, including major offerings Spotify and Rdio.
Google's song offering could undercut the price of the existing services, however, with Spotify charging $11.99 per month for mobile phone music streaming and Rdio charging $12.90.
Google also used the I/O conference to reveal users had activated more than 900 million Google Android devices, making it the most popular smartphone platform, and they had installed more than 48 billion apps, including 2.8 billion in the last month alone.
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