Rapper 360. Source: Supplied
MELBOURNE rapper 360 has landed a slot on the prestigious Lollapalooza festival in the US.
360 impressed the festival's booking agents during a showcase at the South by South West festival in Austin last month.
This year's Lollapalooza in Chicago in August will also feature Nine Inch Nails, the Cure, Mumford and Sons and The Killers.
``The people from Lollapalooza are loving it, everything's going crazy at the moment,'' 360, aka Matt Colwell, said.
Perth band San Cisco, who also showcased at South by South West, will also play on Lollapalooza, as well as Adelaide's Atlas Genius.
Glenn Dickie, of Sounds Australia, put 360 on several key showcases at South by South West, an annual music festival in Austin which attracts more than 50,000 people, a mixture of music industry and music fans.
US promoters C3, who now own part of the Big Day Out, saw the rapper perform at an intimate event.
The promoters also saw a show in Austin where the power went out, leaving 360 to freestyle over a member of the audience who started beatboxing.
``There weren't a lot of people at his shows at South by South West, but it was quality over quantity,'' Dickie says.
``The promoters seeing him perform seemed to solidify everything.''
Another Melbourne rapper, Seth Sentry, won a battle at South by South West and will support LL Cool J in the US. He will also appear on US TV show Late Night with Jimmy Kimmel.
``They're two massive wins for Australian hip hop,'' Dickie says.
``In America and Canada most people have no idea that there is hip hop coming out of Australia. Having 360 on a massive festival like Lollapalooza and Seth Sentry on Jimmy Kimmel and opening for LL Cool J will help broaden the knowledge that there's music in Australia beyond country and rock. It's going to open up doors. The crossover potential in America could be massive.''
360 told News Limited he feels his Australian accent will work in his favour in the US.
``I want to be the first Australian rapper to break America,'' 360 said last month.
Listen to 360's hits below.
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