WHAT would you do if you walked in on a murder?
A video doing the Internet rounds shows a carefully stage-managed scene. Cameras are placed in and around a New York City elevator where two actors are pretending to be in the throes of a murder.
What does the prank hope to achieve?
To capture the reactions of apparently innocent onlookers and pose the question - what would you do?
Some scream. Some rush to help. Many simply walk away quietly.
A movie network in the United States is using the apparently anonymous clip Elevator Murder Experiment as part of an advertising campaign.
Dead Man Down, a thriller starring Colin Farrell and Noomi Rapace, is due to be released in the United States this weekend.
The clip is the work of advertising firm Thinkmodo which produced a similar "teaser" clip for the release of The Last Exorcism last week.
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