The giant billboards in New York's Times Square promoting Samsung's launch of the Galaxy S 4 tomorrow. Source: news.com.au
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SAMSUNG will take over New York's Times Square tomorrow in what could be the world's biggest phone launch to date.
Samsung is expected to reveal a successor to its Galaxy S III phone - the first smartphone to outsell Apple's iPhone - though industry analysts are divided about what the South Korean company's new phone might feature.
While some are tipping a faster processor, better screen and sharper camera on the Galaxy S 4, others forecast Samsung will launch an entirely new product, like an internet-powered wristwatch.
Samsung Galaxy S 4 is iPhone's biggest challenge yet
The technology giant will unveil its Galaxy 4 phone in New York's iconic Radio City Music Hall but will broadcast the event in Times Square where it has already erected billboards telling passersby to "be ready 4 the next Galaxy''.
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Another giant billboard in New York's Times Square to promote Samsung's latest attack on Apple's iPhone.
Telsyte research director Foad Fadaghi said Samsung's large-scale launch was designed to show it could take on Apple at its own game, drawing worldwide attention to its devices.
"Samsung has become the largest (Google phone) maker in the world,'' Mr Fadaghi said. "Their offerings have resonated with consumers and they're starting to make the same sort of noise at each launch as Apple.''
Samsung's Galaxy S III phone outsold Apple's iPhone 4S in the third quarter last year to become the world's best-selling smartphone, according to Strategy Analytics. It lost the title to the iPhone 5 late in 2012, however.
The Samsung phone's successor has been tipped to track users's eyes using ``Eye Scroll'' technology after the company applied to trademark the term in the US last month.
The new phone is also predicted to increase in speed, thanks to a beefier processor, feature a high-definition screen, a camera with a resolution of at least 10 megapixels, and perhaps a stylus.
But rumours emerging this week point to Samsung launching an internet-connected smartwatch at the New York event, potentially beating Apple to the punch.
The reports emerged from a South Korean website that revealed a watch named Galaxy Altius with an LCD screen, access to apps including music and email, and its own operating system.
Mr Fadaghi said it would be make sense for Samsung to release a smartwatch, given the company's investment in research and predictions for the future of wearable technology.
"Samsung is a company that doesn't fear putting out a product quickly even before it goes supernova,'' he said. "It's logical for them to put something out there in the wearable technology space.''
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